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About Don Yager

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About Don Yager

My company was founded in 1990 when I was working in the hotel management business and at Jesse Brown's Outdoor Store in Charlotte, North Carolina. For most of the 1980's I moved every year or two to form a management team which "saved" hotels in financial trouble. In each place I lived, I always fished - in Louisiana, Mississippi, Illinois, Iowa, Missouri and North Carolina. As the allure of managment began to wane, I wondered if I could pursue my dream of teaching men and women to fish.

My very first memory of life is fishing with my grandpa. I must have been four or five and it was my turn to go with Grandpa after dinner to fish. My grandfather's father moved to Center, Missouri in 1890. Several generations have built the farm from 40 acres to the 500 acres my parents farm today. Over the last hundred years, Yagers and Isensees have grown corn, wheat, soybean crops and raised hogs, cattle and sheep. Farm life with my grandparents, parents, and brother was the best foundation for the life I lead.

Jesse Brown's was founded in 1975 by Jesse Brown. Jesse loves all outdoor sports and wanted to provide all the clothing, equipment and expertise that is needed to pursue fishing, hunting, climbing, and camping. In 1990, I spent a lot of time in the store talking fishin' with the locals. Soon I found myself teaching fly tying one night a week and then holding casting clinics. I was tired of moving and loved Charlotte. When the pink slip came, I just moved my dream up ten years and founded Angler Services - my guide service based in Jesse Brown's.

At the store, located at Sharon Corners Shopping Center at the corner of Fairview and Sharon Roads in Charlote, I have a rod shop to build and repair salt and fresh water rods. We have over 250 rods, 100 reels and an extensive selection of flies. We don't have a catalog but are happy to talk fishin' in person or by telephone.

Over the years, I've fished fresh and salt water. I've built rods and tied thousands of flies at the kitchen table. My greatest thrill, beside my four girls, is the light in the eyes of a new angler as the fish takes the fly. For day trips, we go to the Davidson River, known as a top river in the southeast for trout. Three or four times a year, I take groups to the Green River in Utah, Exuma, Bahamas or Alaska. Each trip provides the thrill of an angler's life when Mr. Fish is coaxed onto your fly.

While my business is small, my experience is large. You can depend on honest appraisals, current knowledge about the newest equipment, and frank opinions. My goal is your satifaction. I hope to talk fishin' with you real soon.

Don and Barbara Yager enjoyed trips to the Bonefish Lodge, Exuma in 1999 and spent their honeymoon there in February 2000.